Evaluations For Product Development and Funding

This post will focus on formative evaluations because this evaluation is important but often overlooked because of  the methodology  it takes to conduct it. The evaluation is strategic and adheres to principles, formulas, and theories.   However, formulative evaluations are useful in every industry in producing viable products and securing funds.  There are two types of evaluations: summative and formative.  A summative evaluation informs decisions.  In other words, it determines if  the project is a go or not.  A formative evaluation informs revisions.  In other words, it determines what needs to be corrected or added in order for the product ( assessment, project, training, or learning) to meet its objective and stakeholders requirements.  The big question that both evaluations ask is: Did the project, training, or instructions meet its goal? Why or why not.

Evaluations
Evaluations

Most industries including corporate, health, education, religious, and government agencies conduct formative evaluations to produce viable products and secure grants or other funding source.  Education, training and health industries conduct formative evaluations to determine if their instructions, training needs, assessments, and hypothesises are sound. The entertainment industry uses formative evaluations to ensure a project (new innovation, movie, game, concert etc..) is developed to have the impact it needs on its intended audience, as well as meet its stakeholders goals and to secure funding.  It could be costly to develop a great movie, or game to find out the intended audience had no interest in the subject matter.

checklist
checklist

Both evaluations, formative and summative, consist of  the subject matter expert phase (SME), one to one phase, and  the small group phase.   Both evaluations ask questions, collect quanitative and qualitative data using similar methods, analyze data, and report data . Both evaluations can be conducted by internal staff or external consultants. The difference  is what is being done with the data.

Ratings
Ratings

In conclusion,  a summative evaluation determines if a project is a go or not. A formative evaluation provides the benefit of a neutral eye to a project to discover errors, impact, and need during the development stage.  The big question that both evaluations ask is: Did the project, training, or instructions meet its goal? Why or why not. The formative evaluation is useful to all industries in producing viable products and in securing outside funding.  Below is an abstract this author wrote of a  formal evaluation of a custom designed set of instructions that included assessments (test). In addition,  resources are provided for more information on this topic .

                   Evaluation Report of Microenterprise Sustainability  101:  Incorporating       

                                        Strategies  for New and Repeat Evaluation Report

                                            (Evaluation Methodology and Instrumentation) 

Abstract

 This formal evaluation research was conducted to discover problems and issues during development of a custom designed set of instructions in order for the product to meet its instructional and its stakeholders’ goals: Disabled microbusiness owners should be able to increase work efficiency in the areas of time management, customer relationship management, and marketing for sustainability.   It also evaluated the outcome (benefits) for its intended audience, disabled microbusiness owners.  This evaluation is supported with mixed qualitative and quantitative data from all three stages of the formative evaluation plan: subject matter expert (SME), one to one, and the small group phase. Included is a summary of data analysis and recommendations.  Quantitative data consisted of assessment item analysis, objective analysis, item difficulty analysis, item discrimination analysis, qualitative distractor analysis, and internal consistency reliability tests (Split Half Reliability). The qualitative data consisted of construct validity, face validity, interviews, and observations. This evaluation determined that the designed instructions with corrections met stakeholders’ goals, learning, and benefit outcomes  and is ready for distribution.

Keywords:  time management, customer relationships, micro-business, sustainability

end of abstract

 Other Resources:

Formal Evaluation

How to Evaluate Instructions including eLearning

Evaluation Research: Introduction to principles, methods and practices.

Business Modeling for Your Blog

A Business Model is a viable, feasible, strategic and sustainable plan that explains how your company will make money (revenue) and create value for its customers.  Make your business goals and activities precise and measurable in relation to time and cost so you can calculate (ROI) Return on Investments: SMART (specific, measurable, assignable, realistic, and time-related) is a tool to evaluate your plan.

Below is a business model I designed just for you after taking many workshops, classes and experimenting. This model can be used for various efforts.  This model is included in my updated 2017 e-book Essential Online Free Tools for Bloggers.  The new edition includes new tools and a blueprint for a blog  business model, SWOT (strength, weakness, opportunities and threats) analysis, marketing action plan and more.  A blog and technology will not make your blog successful but with tools included in my updated e-book you will be on your way.

More FREE Online Resources:

  1.  10 Innovative Bloggers Business Models by Problogger- great article but not strategic model as below.
  2. Blog Monetization Model: The Most Effective Blog Revenue Strategy That Exists –Excellent article a little overwhelming but allows you to you see the benefits of at least starting a simple plan as  I have designed for you.
  3. What is the difference between a business model vs, business plan.– a great article describing the difference in plans. However, many business models are one page as the blueprint I have designed.

Essential FREE Online Tools for Bloggers- Business Model excerpt.

Businessmodel for bloggers
Business model for bloggers
essemtial online blogging tools
Essential Free Online Tools for Bloggers (Updated 2017)
Buy Now
Buy Now

 

 

 

15 Free Photo Sites for Commerical and Personal Use

Fb-Button

Update
Updated January 4, 2017

Finding the right picture for your project can be time consuming and costly. The best source of photos are the ones you take yourself but sometimes that is not possible to do. I am sharing my collection of FREE “royalty free image sites” that took many many hours to find over the past couple of years. You can use the stock images from these sites for personal and commercial use. They are great for web sites, book covers, CD, DVD covers, projection projects, marketing materials, etc. However many do have restrictions on print on demand templates for sites such as Cafe Press and Zazzle, whereas the picture is the main selling feature.  Bookmark this site for future references.

Keep in mind that “Royalty Free” does not mean the images are free. It means that you don’t need to pay the photographer a royalty each time you use the image. However, my selection of sites offer “free royalty-free images”. My personal word of caution is that any photo(s) of a trademark product should be used carefully as well as pictures of people, especially children unless they are not identifiable. If you can see their faces, I would suggest requesting a model release regardless where the photo is taken from. Those are my words of caution. These sites are creditable. I will update this page as I run across more creditable sites.

Note the terms of use for each site. Some of these sites offer free images in addition to images for a fee. A larger size of an image may have a fee.

freepik

FreepikEditor’s Pick  helps you to find free vector art, illustrations, icons, PSD and photos for using in websites, banners, presentations, magazines… Find dozens of free vector graphics every day, all designed by FreepikTerms of Use.

c
3DXtras - Absolutely Free 3D Models 3DXtras.com offers 10309+ 3d models download for free. All the 3d models meshes, scenes and graphics in this website are not copyrighted unless stated. You are free to use these models in your projects to generate games, animations, multimedia, printed graphics, web graphics and others. However you are prohibited to resell, create your own license to give away these 3d models individually or as part of collection or bundle to get profit. 

Abstract Influence  You may use any of the photos in our system free of charge for any commercial or personal design work if you obey the specified restrictions concerning each photo you download.  Selling these photos (individually, or as a whole) without written permission is prohibited. Using the photos in website templates, on postcards, mugs etc. doesn’t count as selling.  Very unique artistic site that has an active forum. Free but registration required.

Editors Pick-Photo Rack has a huge collection of over 27,000 images, nicely categorized. Really nice and very well organized.

Editors Pick– You can download up to 40 Mb of photos daily. There are from 7000 to 10000 new photos monthly. All photo images are made specially for photl.com.

Images in 41 Categories, with 16,992,941 Views and 4,705,003 downloads (4,933.47 MB)Very interesting.  A license Freepixels grants to you a non-exclusive, non-transferable license to use and reproduce the images on the terms and conditions contained in this agreement. Images and digital creations downloaded from our website may be used for both personal and commercial purposes under the limitations of this license. Any magazine, newspaper or other publication, product, design element or promotional material they appear in may be sold or distributed in any way for an unlimited number of times. There are restrictions for logos etc… see terms of use here: Free Pixels Terms of Use

 

Editors PickFreeFoto.com is made up of 132516 images with 182 sections organized into 3639 categories. FreeFoto.com is the largest collection of free photographs on the Internet (link back and attribution required).  ANYONE, by which we mean commercial and non-commercial alike, can use FreeFoto.com images in an online setting, providing they provide attribution to the image and a link back to FreeFoto.com (either the image or the main site). This license allows blogs, social networking sites and use in emails, just to name a few, providing they provide the required attribution, this includes sites that pay people to write, carry advertising or are selling and promoting products. The only requirement the attribution and link back.  Creative License for noncommercial and one time fee for commercial projects in certain medias.  Free Use Terms

 Free Stock Photos- High Quality. Free Stock Photos for Your Personal or Commercial Design Projects.  Photographs with the FreeStockPhotos.com name are owned and copyrighted Daniel Speck. Credit or a link must be given to FreeStockPhotos.com in all applications where they are used. Please read the Copyright Terms of Use thoroughly before downloading any images.

Free Stock Photos – Our collection contains 14,889 free images available in a variety of commercial and editorial licenses, including public domain, creative commons, and custom agreements.
All images on this site are completely free to download and use. No payment or registration is required, although you must abide by the Image License and Usage Terms listed on the photo download page.

Free Digital Photos – http://www.freedigitalphotos.net/ extremely nice. Many catergories Download free and premium stock photos and illustrations for websites, advertising materials, newspapers, magazines, ebooks, book covers and pages, music artwork, software applications and much more. All free images are of high quality, produced by the community of professional stock photographers and digital illustrators. Royalty free photos for corporate and personal use. Every image is free, with an option to buy larger images at reasonable prices. Images are mostly of people and business.

   Morguefile is a completely free source for stock photos creatives by creatives. Over 350,000 free images for your inspiration, reference and use in your creative work, be it commercial or not! This morgue file contains free high resolution digital stock photographs and reference images for either corporate or public use. The purpose of this site is to provide free image reference material for illustrators, comic book artist, designers, teachers and all creative pursuits.

FREE IMAGES – The Website contains images uploaded by its members. All images and their descriptions and presentation in general (“Images”) on the Website are the property of either freeimages and/or its members and are protected by international copyright laws. Use of these Images without license is prohibited.The use of Images identified as ‘free images’ are governed by the Image license agreement.  Premium images and images from iStock by Getty Images are subject to the legal terms set out on the iStock website .  Free Images and its members do their best to provide accurate information on Images and on the services of the Website, however against all our efforts there can be some typographical and technical errors on it. Freeimages cannot be held liable for any losses or damages resulting from the inaccurary of any information on the Website.

publicdomain

Editors PickPublic Domain Pictures: This site is a repository for free public domain images. They boast 17,931 free pictures. You can download high quality photos or upload your own pictures. You can donate funds to buy the photographer or illustrator a cup of coffee or buy premium stock photos starting from $1.00. This site makes it easy to to find a favorite photographer based on their work.

RGB StockEditors Pick –100% free stock photos. Over 100,000 images.   All images on RGBStock are free for personal and commercial use. You may use them in digital format on websites, blogs, multimedia presentations, broadcast film and video or in printed material such as magazines, books, brochures, flyers and text books. “If you wish to use an image to print on items offered on sites like Cafe Press and Zazzle,or to print them on any form of canvas or template for sale or re-distribution or for any purpose that is not specified in our Image License or Terms of Use you only need to contact the artist for written permission.” Photo statistics 66,903 stock photos on line 38,377 registered users.

freeforcommercialuse

Free for Commercial  Use  – Editor’s Pick -Stunning lifestyle imagery for modern creatives. Download FREE hi-res 300dpi photos and do whatever you want. Creative Commons Zero (CC0) license, no rights reserved, without copyright, it’s  made  by      Markus Spiske. Currently available: 430 images (04.01.2017)

 

Storyboards

The storyboard is a graphic representation of a course that includes all of its components. The storyboard is used in all creative fields and genres and platforms: games, films, books, movies, instructional videos.  This article  demonstrates learning and training storyboards deliverable by instructor led, blended learning, and e-learning platforms. Please see “Resource” list for a variety of styles, additional genres, and more information.

The storyboard sensitizes the instructional writer/designer to potential problems before learners become involved.  A learner, e-learning designer, SME (Subject Matter Expert) and stakeholders evaluate the course contents by reviewing the storyboard. The contents are reviewed for accuracy, currency, appropriateness, clarity, impact, relevancy and feasibility.  Figure 1 and Figure 2 are shots of storyboards I have designed.

 

Figure 1.    PowerPoint Instructor- led Storyboard

Power Point Instructor Led
#Power Point Instructor Led Storyboard

Figure 2. e-Learning Storyboard

eLearning Storyboard
#eLearning Storyboard

Resources for storyboards

1. Digital Storyboards – How to create a storyboard for any genre

2.  Storyboard for Film –  Over 500 free tutorials

3.  Storyboarding– Instructions from UC Berkeley on “How to do a rough draft storyboard and include all the components”

4.  Ulitimate List of Free Storyboard Templates – from eLearning Industry

5.  85 Free Storyboard Templates – From Templates.net list all types movies, books, animation, elearning  etc.

 

 

AJC’s Decatur Book Festival: Largest in the South

Labor day weekend, I  attended the11th annual AJC Decatur Book Festival sponsored by DeKalb Medical. It is the largest in  the South.  There were food samples available by local grocery stores and much more.  In addition,  there  were displays of  books for sale by new authors and the library. I bought a few cookbooks- one being  “The Joy of Cooking” for $2.00 (updated version) and a really graphic book on face painting for my daughter for $1.00. She “face paint” on children in community events. It’s a hobby and she is really good at it. I also purchased pecans roasted in sea salt  from a family business.  It was a real treat. See you next year.

Cooking Tips
Cooking Tips by Meathead Goldwyn-  He was funny.  The desired temperature   is 160 degrees for cooked chicken.
Free Food Samples
Free Food Samples: potato salad
Book Authors
Book Authors:  Cree and Scooter
Live Entertainment
Live Entertainment

Teaching Complex or Sensitive Information through Assessments

Online courses are great but sometimes you may have information to teach that can be overwhelming for the learner depending on the subject matter. For example, medical and financial subjects have always been perceived as difficult to learn or understand. However, short assessments are a perfect way to engage the learner by using memorable words, experiences, and concepts that make strong impressions.

I designed this quizz in Articulate Storyline 2. The title of the quiz is  Diabetes Symptoms Quiz.  It consists of 20 questions. This quick quiz teaches learners about diabetes through assessment instead of reading materials. Learners take an interactive quiz that give customized branch results with video based on each learner’s score. ( Video less than 90 seconds — courtesy of CVS Pharmacy).  All learning levels are included on this one.  Take the test here:   http://antiprofile.com/diabetes/story.html

Features:                                                                                                                                                     Interactive criterion-reference quiz.                                                                                                           Highly interactive responsive site with audio, text, and result slides with video.
Result slide is customized per score: shows results depending on score – branching.
Glossary and Resource tabs
SCORM compliance and 508c compliance.
Mobile and iPad using Articulate Player App

Screenshots:

1. Diabetes Quiz introduction with instructions.

diabetes quiz intro

2.  Direct questions with audio.

1diabetes4 - Copy

3. Glossary and Resource tab- more information and references.

1diabetes3 4. Result slide with personalized score, information, and video.                                  
1diabetic

 

DIY: Checklist for e-Book and Print Book Guidelines for All Publishers

This post is this author’s recommendations on creating your e-book or book  files before you write the book so it is acceptable to all online publishers. Many publishers will distribute your book to many places that require different publishing specifications. Amazon/Kindle will offer your e-book free or discounted with the purchase of the print version. The challenge is to create the e-book/print file so it is acceptable to all the publishers. That is possible with two files: Doc and PDF for print.  However, it is advisable to convert these files to ePUB for e-book publication.  The distribution channel is wider and PUB is readable on most readers and technical devices..  I have summarized the on-line publisher’s guidelines into a technical submission checklist cheat sheet just for you.  It’s FREE.

Writing an ebook
Writing an ebook

I recently wrote and published a DIY reference manual that includes a workbook (e-book and print book): Essential Blogging Tools for Influencers.  It is available on this site by a digital content distributor as well-Sellfy.        A few years ago, I translated and published my  teenage daughter’s bi-lingual poetry book and e-book: Random Thoughts.

It amazed me how each book was a totally different experience. The first is a text workbook written for profit and creditability. The latter was to learn the process and get my daughter extra points in her English class. There was more to consider in the publishing of the reference e-book because it contains tables, infographic, and links – like a text book.

Below, I give tips on what to do before writing your e-book/book to help market it in the submission on-line process. In addition, included is a technical submission checklist cheat sheet. Regardless, of the type of book you are writing, these tips are for you. The tips below are derived from my  experiences and research of other publisher’s submission guidelines. This checklist will make the process a lot smoother. You won’t have to wait a day or two to correct each file submission that returned with errors from the publisher’s inspectors. Thus, helping you meet your publishing deadline.  Click  the chart below to view and download the checklist for a  technical reference cheat sheet .

Checklist Chart
Checklist of technical submission guidelines

1.  Title: Establish the title of your e-book using keywords.  Starting with the end in mind will help you focus on the three big questions: 1. What are you writing about?  2. Why are you writing about it?  3. Who are you writing for? Don’t worry if it’s not perfect.  You will fine tune it as you write the content.

Free Recommended Resources and Tools:  Google Trend
Tools:  Keywordeye HubSpot’s Blog Topics Generator.

 

Description
Description

2. Sale Copy and Description:  Before you write your e-book/book, write an 800 word or less web sales copy and a description (synopsis) of your e-book/book that will sell it – brainstorm.  Remember, words sell. This will help you focus your writing from a unique perspective. Research your competition on similar content.

How is this book different from what is already being sold?

What are the benefits your reader will get from purchasing your book?

You will need this information when it is time to upload your book onto the publishers platform. Therefore, give it some thought as a working piece.
 

Free Recommended Resources and Tools:  Pro-blogger     Copyblogger    7 of the Best Blogs for Learning Copy writing   Tool: All Tops

Social Media
Social Media

3.  Social Media: Establish or improve your blog, website, and social media presence: increase visitors.  Join Facebook groups on your subject matter-be active and answer questions. Add an email subscription plugin that automatically ask readers to join your emailing list.  These plugins offer opt-out to subscribers which is required by law as well.  If you don’t have an online presence start building your audience  with a blog, website, or micro-blog. Social media is an acceptable way for people to find and contact you.

Free Recommended Resources and Tools: Social Media Examiner   Tools: Mail Chimp

4. Publishers: ***Important:  Decide where you are going to publish your e-book/book. Then read each publisher’s guidelines. Most of these sites also offer great advice on marketing your e-book/book. Below is a list of publishers that this author has experience with. It is by no means exclusive. These are the largest e-book/print publishers available. Most are free to publish with but  fees are deducted upon sale of your book(s) in physical or digital form.  This author summarized publisher’s guidelines in the FREE Checklist Chart.

Publishers:    1. Scribd  2. Smash-words  3. Kindle   4. Amazon  5. Lula  6. Kobo  7. Pubit and Nook 8. Blurb   9.  Ingramspark

Help
Help

5.  File Type. After reading publisher’s guidelines, decide which file type you will use to publish your e-book and print book. Most e-publishers do not accept PDFs.  Scribd, Amazon, and Kindle accept PDFs.  If you have tables and charts, you will have to use Kindle’s textbook converter.  It’s easy enough to use- 10 min. This file file cannot be used elsewhere. The PDF file is recommended for Amazon and Kindle if you have tables and charts.  The PDF’ file  is recommended for digital content distributors such as Sellfy. For example,  if you sell on our site. Do not give out the doc file as it makes it too easy for others to change your work and create a derivative  from it.

Lulu and The Nook state they accept PDF’s. but transfer was not so smooth. I recommend the doc file with them. PDF files limit distribution but is better to use because  the content does not move around after uploading. DOC files seem to be the most common accepted file format because Doc files are easily converted to ePub files. ePub files make it easier for the publishers to distribute your work  through their expanded distribution partners.  Some publishers will convert your work to ePUB but will not give you a copy unless your purchase it.   In conclusion,  Files accepted by all publishers for e-books:  ePub, doc, and mobi   Some publishers extend to ,txt, docx and PDF. However for print book files, publishers accept doc and PDF files.

Warning: Review publisher’s guidelines because technology is updated and rules may change. Some publishers have stop accepting submissions.  That is another reason they may not be listed. This information is provided as a general guideline.

6.  Page numbers and Headers. Prior to typing your book, add your page numbers or your headers. If you add them later, it can disrupt other formatting preferences you might have. The first page of the printed book with text should be a right odd facing page. For an e-book, start your first page with an odd number including the cover, even if you choose not to show the page number on the cover.

Estimate how many pages your e-book/book with be.  For each genre there is usually a standard. Your page count will determine your price range and publisher fees. This translates to international pricing as well.  Most publishers have a minimum page count. Twenty five pages will meet all minimums; even thou some publisher’s count are slightly lower-18 pages.

7.  Running heads/running feet are the elements at the top or bottom of book pages. Typically, these sections can include things like the author’s last name, the book title, the title of the chapter, etc. A common running head/footer item is the page number. Any information in the heading or fooder needs to be before the top and bottom margins of .75.

8.  Fonts.  Roman Times Numeral is generally accepted but for a PDF file the fonts need to be embedded. The 11 to 14 size font is an accepted size across publishers platforms. To embed fonts for a PDF go to the  Microsoft Word file and  <Save>. as PDF >  Select <Options> and select <embed> IS0 19005-1.  Font size 12 is standard. Font size 14 is considered large print.

Margins and Gutters
Figure 1. Margins and Gutters

9.  Margins are customized based upon the submission requirements for your page count and whether or not you are including bleed. In order to meet most requirements, this author recommends settings of 0.75 on each side of the text except for the gutter. The gutter is  1.0”.  The gutter is the margin on the left that gives space to bind the book.  It is the same as the left margin. . Therefore, set  the left margin to 0′. In Microsoft Word Select> Page Layout> Margins to see the menu on the left.

Custom Margins: Right .75”, Left 0”, Top .75” and Bottom .75” Gutter 1” Larger Gutters for books over 600 pages.  Mac users:  Gutter 0’,Left  1’, all others  .75’ and select Mirror.

Margins and Trim Size. This one is a big one. Decide on your margins and trim size (book size) according to publisher’s guidelines before typing your e-book/book. Trim size will depend on the type of book you are publishing. Most common trim sizes are 5×8, 6×9, 7×10 and 8×10.  Set your width and height based on your book’s final trim size.  Be sure to apply this setting to the “Whole Document”.  See picture below.

Free Recommended Resources and Tools: Free Converters/Resize:  https://docupub.com/pdfconvert and https://smallpdf.com/merge-pdf

Trim Size
Figure 2.  Trim Size or Book Size

 

In Microsoft Word Select> Page Layout> Size> More to see the menu on the left. Here you select your size of your book.

 

 

 

 

 

 

Center Layout
Center Layout

 

After the tabs: Margins, and  Page Size is the Layout tab. Select the Layout tab to “Center” the  text in your e-book/book away from the left margin and/or gutter. Make sure to select “Whole Document” to apply selection to the entire book.

 

 

 

 

 

 

10.   Cover – The cover sells your e-book/book along with your sales copy (words). The publisher’s offer a choice of Glossy or Standard covers.  Glossary is impressive and used by most authors. Standard is a matt finish. Most publishing services offer free cover templates and photos.  I suggest using the free templates but replace the images with your own. The templates meet the publishers specifications for the cover.  This e-book cover was created with a publisher’s free template but I replaced the photo to match the concept of my title.

Essential Blogging Tools For Influencers
Essential Blogging Tools For Influencers

 Buy stock photos or create original art work for your cover and give credit inside the book. Stock photos require it and usually will give you the credit sentence to use. Read each resource license requirements. If you create your own covers, please review cover guidelines for publishers as  the size requirement will be larger than your trim size.

The free templates are cover sized and correct fonts pre- selected and sized for attracting readers.  You can change colors and fonts on most of the templates.  The publisher’s site will usually give you a copy of your finished cover in JPEG so that you can use it elsewhere, Create Space does and transfers the cover to Kindle. Rename this file if uploading to other publishers. You will  need to use your own photos in order for the cover to be accepted elsewhere. Most of the photos on the templates are public domain and are heavily used by others. Have a little fun while you look at best seller books, books that have won awards in the library, books in stores, and online. Notice book design, size, colors, fonts, pictures, and placement of titles, author name(s), and logos for your niche topic.

11.  Graphics:  The rule for printing is 300 to 600 DPI (Dot Per Inch) High Resolutions.  JPEG in RGB color. (Photoshop compression level with quality 10 or higher). The standard is 300dpi.   Cover art for uploading is limited to 50 MB. Cover size limitation varies for print and e-book.  Remember, most color blind persons cannot see red, blue, green and some mixtures of these colors. However, they can see in shades – use dark colors if these colors are chosen. This author included links that appear in black and are  underlined for this purpose.

Never re-size images in Microsoft Word before inserting  images in the document.   You cannot cut and paste. Re-size pictures to the size you want them to appear in a graphic editing software then insert pictures.  Click here for free infographic for creating graphics.  This is better for e-books and print as this method embeds your images into the document.

Disable compression:  <File> <Options> <Advanced><Image and Quality>.  Make sure the boxes are not checked.  Always <Insert><Picture>.

Free Recommended Resources and Tools: Free interactive list of graphic tools. 

12.  Bleed interior is when the content extends past the edge of the page (infographics/scans)  with no white space on the edges. These documents must have .125 for bleed at the top , bottom, and outer margins (exclude the gutter).  This author recommends a work around: re-size page to trim size with a converter. The image below was re-sized from a PDF 8.5 x 11.5  to 8×10 trim with above margins .75 and Gutter 1″. The white boarder automatically appeared. Free to  use is Docupub Converter. The original document graphics and background extended to the end of the page.

Free Recommended Resources and Tools: Free Converters/Re-size and Scale:  https://docupub.com/pdfconvert and https://smallpdf.com/merge-pdf

Info Graphic PDF re sized to 8X10 using a free converter.
Info Graphic PDF re sized to 8X10 using a converter. Created white trim acceptable for printing and e-book. All pages in book need to be the same size and have same margins of .75 except left margin or gutter-1″

Ready, set a publishing date and writing schedule. Then get started because it will take longer than you think.   Recommended Resource:  Writers Digest #ebook self publish #self publish #specifications guidelines #guidelinesforallpublishersm

Click here:   Before image     After resized image -acceptable for print.

#Essential Blogging Tools for Influencers

#influencers  Finally,  I have completed the ultimate listings of easy to use, free, and low cost blogging tools for bloggers-influencers, digital influencers, content promoters, and digital marketers. An “Influencer” is a person who has the ability to persuade other’s opinions. Commercial brands are paying influencers for customer engagement in cash, products, and travel. Influence marketing is the fastest growing online customer acquisition method. Some bloggers – influencers are making millions of dollars.

The number one question I receive from bloggers is “What tools can I use to perform a specific task without spending an arm and a leg or taking a course to do it?”  This 46 page e-book is the answer to that question. This e-book recommends easy to use, free, and low cost tools that can help bloggers perform specific tasks.

Influencers-Bloggers-Global          #digital influencers      ID100109539 image by Add to dictionary Freedigitalphotos.net

“Content is at the center of relations with Influencers… Brands and organizations favor collaboration and content influencers as ambassadors”    ( State of Influencer Engagement – New Study by Augure 2015)

Technology  is changing the world. People of all ages and lifestyles are getting on board by communicating with photos, videos, and pod-casting. Most people have at least a social media page on Facebook, Twitter, Instagram or LinkedIn. Who knew YouTube was going to create a revolution for on-line videos? These niche bloggers are influencing everything from the news, fashion, entertainment, politics, health, education, businesses, crowdfunding, and careers.  As a result, technical products are available to help non-programmers enjoy the blogging experience.

#Essential Blogging Tools for Influencers  $1.99 Buy Now   UPDATE:You will receive a 35% discount if you share this product on social media. The discount will be automatically applied to your purchase. You pay $1.29 after discount.

essemtial online blogging tools
essemtial online blogging tools

Buy Now

This e-book includes: 1. Over 265 tools categorized into subjects with short descriptions and links to each tools’ website.  2. A checklist of basic fundamentals for any blog. 3. In addition, a bonus ten-page workbook for organization and efficiency.  and 4. Private label license available to include this e-book in your projects. Receive FREE doc file to customize for your brand upon request. Min order required.  ALL FOR 1.99 cents for each copy.  Order NOW through secure Sellfy and PayPal  #private label .

Couple Blogging-Influence
Couple Blogging-Influencers                                  ID10027588 Image by Ambro FreeDigitalPhotos.net

This author’s challenge as a blogger was finding recommended products that actually worked properly. The tools listed in this e-book were tested and/or re-viewed, and compared to alternatives. The selection process is what separates this e-book from other lists you may find on the web. If nothing else, this e-book will save you a lot of time. Time is money. Any publisher and/or author interested in a private label license of this product can receive a free doc file to customize for your brand. There is a minimum purchase order of e-books to receive the file.  Email    angela@instructionalwriters.com

Influencers-Seniors
Influencers-Seniors                                           ID10041087 Image by Ambro Freedigitalpictures.net

Essential Blogging Tools For Influencers (Sample of categories covered)

  • ANALYSIS TOOLS
  •  ACCESSIBILITY TOOLS
  •  CONTENT AND TOPIC IDEAS/RESEARCH/KEYWORDS
  •  COLLABORATION/FILE SHARING/MEETINGS
  •  FTP CLIENTS
  •  BLOGGER PLATFORMS/DOMAIN/THEMES
  •  ORGANIZATION
  • TIME AND PROJECT MANAGEMENT
  •  SOCIAL MEDIA DISTRIBUTION
  •  GRAPHIC PHOTOS VIDEOS POD-CASTING TOOLS
  •  GREAT PLUGINS FOR WORD PRESS
  • FIND GUEST BLOGGERS
  •  EMAIL CAMPAIGNS/SURVEYS
  •  AFFILIATE NETWORKS
  • BEST ANTI VIRUS /MALWARE/SPYWARE/SPAM /CACHE PREVENTION
  •  E-COMMERCE/DIGITAL GOODS/ SHOPPING CARTS/AFFILIATES
  •  GROW A BRAND-FINDING INFLUENCERS/BLOGGER HANDLERS/TRACKER
  •  WEB HOSTING/ DOMAIN NAMES
  •  TOP SEARCH ENGINES AND SOCIAL MEDIA  NETWORKS
  •   MOBILE AND MICRO-BLOGGING
  •  LEGALITIES
  •  CROWDFUNDING
  •  BLOGGER’S CONFERENCES/TRADE ASSOCIATIONS
  •  RESOURCES  AND MORE….
Buy Now
Buy Now

#digitalmarketing, #Customer engagement, #brand advocates, #digitalinfluencers,     #influencer engagement, #content promotion

Top Multi-Media Blogging Tools for Influencers

I’ve learned a lot about social media this summer and I am putting it to use. I took great notes as I participated in webinars, read books, and attended local workshops. I thought my readers (you) could benefit from my findings– so I am freely sharing.

Most of the items are free some are  30 day free trial. Try first before paying, if you need to pay,  because you may have to do workarounds for your particular project or decide another tool is better.  I have experience with the tools listed and think these are the best. Don’t be afraid to email the developers if you get stuck on something.  They will get back with you quickly-next day.  Tools for mobile, cloud, and downloadable software are listed. This infographic is part of an upcoming e-book “Essential Tools for Influencers”

Look for “Essential Tools for Influencers” here within a couple of weeks. It’s a lot of work. :} Click on picture below to download free infographic or to view the full PDF with links.

Graphic Blogging Tools
Graphic Blogging Tools

I want to add that info graphics  are great for handouts as they aid in the transfer of learning. People like information in chunks. Pictures help the brain associate the information with visual clues which in-turn helps new learned information stick and lesson the load on the brain.

 

2015 Atlanta Back to Business Conference

I recently attended several conferences and trade shows. The summer seems to be the time for professional development, networking, and growth. This particular event 2015 Atlanta Back to Business Conference at the Atlanta Metropolitan College was great. The school is beautiful.

Minority businesses met representatives from the public and private sectors that educated attendees on procurement opportunities and processes with their organizations. There were over 80 high level businesses present. Companies gave away great promotional items: key chains, beautiful pens, bags, post it note holders, hot and cold drink containers, insulated lunch bags, luggage id, t-shirts, and samples of products. In addition, applications for programs were available, direct contacts with business cards, and much more.

Conference talks were given by: Caesar C. Mitchell, Atlanta City Council President. Cassius Butts, Regional Administrator of US SBA (Small Business Administration) and Torre Jesup, Regional Administrator of US GSA (General Services Administrator). Terri Denison, Georgia District Director of SBA and Mildred Quinley, Director of Regional Office of Small Business Utilization. Points made were keep sharing and networking. Get listed with federal, local and city government.

Atlanta governments have minority supplier programs that give free certifications for minorities and disadvantage businesses. In Atlanta, that can mean “life changing” for a small business owner as most companies have headquarters here.  Federal certifications can get really expensive.

Below, I am taking a selfie of myself to share with you on this blog.:}

Me taking a selfie
Me taking a selfie so I could put it on this blog.

Bonus Speaker:  Kim Fields (pictured below)  was a child star on the Facts of Life. She is located in Atlanta, Ga.  It is rumored she will be joining the Atlanta Housewives. The Atlanta Housewives show is rated number one among all the housewives franchise. I am a fan of Kim. This should be interesting. In addition to being a celebrity, wife, and mother, Kim is starting a business in Atlanta. Her message was stay connected and share.

kim Fields
kim Fields

Cassius Butts, Regional Administrator of US Small Business Administration spoke at the conference. He encourages small businesses to get involved instead of just handing out business cards.

Cassius Butts Regional Administrator US SBA
Cassius Butts Regional Administrator US SBA