The term “Technical Proofreading” define by this author applies to humans correcting online and off-line technical, electronic documents, hypertext web documents, UI (user interface) text, SMS (short message service) mobile text and social media (audio, video and photos etc.) with or without the help of digital proofreading tools.” Angela Clark 2012.
DOES TECHNICAL PROOFREADING SUPPORT SALES
This descriptive research study uses mixed methods and includes a literature review. This
researcher designed self-report questionnaires, surveys and interviews to gather qualitative and quantitative data to answer the scientific research questions that guided this research.
The problem is that many direct customer contact employees do not know how to proofread their digital communications. However, they need to know how to proofread their digital
communications because technical errors in digital communications affect the quality of
companies’ electronic communication systems, image, brand and sales productivity.
The 150 samples were chosen with the purposive sampling method.
The samples were direct customer contact employees, managers, professional proofreaders and on-line consumers. This research study supports this researcher’s hypothesis: Direct customer contact employees who have been trained in or have experience with technical proofreading provide a higher quality digital communication system than employees who have not been formally trained in nor have experience with technical proofreading. Over 80% of managers and 56% of direct customer contact employees think that technical proofreading training supports sales productivity.
This study received a 46% response rate. In order to determine if there was a significant difference in the non-respondents and respondents, a non-respondent study was conducted. The non respondents sample size was 30% of respondents. This researcher conducted telephone interviews with non-respondents using the same questions emailed to respondents. The answers were compared. The Pearson chi test of significance was tested on 28 items and found no significant differences in the groups. Keywords: proofreading, on-line proofreading, proofreading social, mobile.