Category Archives: measurement and evaluation

Research: Does Technical On Screen Proofreading Training Support Sales Productivity?

   Instructional Design is a field in which research is done to determine a justification of projects and to determine “best practices”.   I am conducted research to justify a curriculum on proofreading.  The research title: “Technical proofreading electronic documents and social media”.

A word about Survey Monkey: I decided to visit Survey Monkey to save myself some time in developing a web interactive questionnaire.  I found it extremely easy to use. The site offers instructional design tips on constructing questions. It offers sample questions designed by professional assessment designers. The best part is that the service creates web links to use in emails and social media platforms as well as embedded web site links to post on webs sites and blogs. Survey Monkey’s software interprets the results with graphs. SurveyMonkey is a Section 508 compliant online survey application. 508 compliant means the surveys are accessible by persons who use assistive technology. The basic service is free.  This survey was used in conjunction with other research methods.
  The research question to answer: Does Technical Proofreading Training Increase Sales Productivity? “

The term “Technical Proofreading” define by this author applies to humans correcting online and off-line technical, electronic documents, hypertext web documents, UI (user interface) text, SMS (short message service) mobile text and social media (audio, video and photos etc.) with or without the help of digital proofreading tools.” Angela Clark 2012.

                                  DOES TECHNICAL PROOFREADING SUPPORT SALES
This descriptive research study uses mixed methods and includes a literature review. This
researcher designed self-report questionnaires, surveys and interviews to gather qualitative and quantitative data to answer the scientific research questions that guided this research.

The problem is that many direct customer contact employees do not know how to proofread their digital communications. However, they need to know how to proofread their digital
communications because technical errors in digital communications affect the quality of
companies’ electronic communication systems, image, brand and sales productivity.
The 150 samples were chosen with the purposive sampling method.

The samples were direct customer contact employees, managers, professional proofreaders and on-line consumers. This research study supports this researcher’s hypothesis: Direct customer  contact employees who have been trained in or have experience with technical proofreading provide a higher quality digital communication system than employees who have not been formally trained in nor have experience with technical proofreading. Over 80% of managers and 56% of direct customer contact employees think that technical proofreading training supports sales productivity.

This study received a 46% response rate. In order to determine if there was a significant difference in the non-respondents and respondents, a non-respondent study was conducted. The non respondents sample size was 30% of respondents. This researcher conducted telephone interviews with non-respondents using the same questions emailed to respondents. The answers were compared. The Pearson chi test of significance was tested on 28 items and found no significant differences in the groups.  Keywords: proofreading, on-line proofreading, proofreading social, mobile.

Technology Evaluation Assessment Tool

I created a “Technology Evaluation Assessment Tool”.  It is important to decide “how many” technology products as well as the “best practices” technologies to use in a set of designed instructions. Every designer that decides to incorporate technology in the learning should apply technology standards to their set of design instructions.

The National Educational Technology Standards (NETS) are the standards for learning, teaching, and leading in the digital age and are widely recognized and adopted worldwide. Feel free to use my technology assessment tool as the basics of your own tool. You may use this one free of charge but please give me credit. APA format:

Clark, A.,(2011). Retrieved from: on date.

The learner analysis and the instructional setting should be among the factors of considerations to be used in evaluating the technology product. For example, a presentation tool is “best practices” if computers are not used but an internet search is explained. The teacher can face the class and lecture. ESL (English as a second language) students will not have to struggle to take notes because Microsoft’s PowerPoint creates PDF files from the slides. These PDF files can be used as handouts.

The pros and cons of a product should be evaluated. Is there a steep learning curve? Is it costly or in budget? How will you over come the limitations of the product in your set of designed instructions? When technology is used to make the curriculum accessible, students with disabilities have the same opportunities to learn as their peers without disabilities.

There are different learning styles considered when teaching adults than for children. Therefore ,different learning styles require different custom designs set of instructions to be effective. Does the technology product support visual literacy and culture diversity? These are a couple of the criteria examples that were incorporated in my “Technology Evaluation Assessment Tool”.

Click here to view the tool in SkyDive
updated 3/24/2012

AEA (American Evaluator Association) Convention in Atlanta, Ga 2012

As promised, here is my take on the AEA (American Evaluators Association) convention held at the Ravina Hotel in Atlanta, Ga – June 3 through June 6, 2012.  It was wonderful. I don’t know why I was surprised at how many professional top notch organizations were represented.  There was a a large but manageable intellectual crowd in attendance. Atlanta also has a local chapter for AEA. 

First, I want to say thank you for such a well put together convention to Susan Kistler, Executive Director and Heidi Nye, Member Services Director. Heidi put it all together according to her Director, Susan. 
Heidi  is kind and very nice. She gave me permission to take a picture of her for my blog.
Breaks and Lunch came loaded with food. Let’s face it, if the food is no good, its a downer but no disappointments here.  Plenty of nuts, muffins, yogurts, salads, fruits, cheeses, wraps, salmon, chicken, beef,  breads, fancy deserts, coffee, tea, drinks  and bottled water – all included in the price of admission. There were plenty of well dressed employees standing around if anyone needed assistance with anything. The hotel is an older hotel but elegant, clean and provides valet and free parking.  I left my cell phone, the first thing the next morning I was able to pick it up at the front desk. Whew!   Crown Plaza Ravina Hotel on Ashford and Dunnwoody Rd.. 
Here are pictures of the three self serve banquet tables. Guest ate in the dining areas where waiters and waitresses were available. Since my workshop let out 5 min early for lunch I took the picture before a lot of people came into the room.    

I must admit , I did not get there in time (8:15am) to hear the 45 min Keynote presentations due to traffic but I was there by 9 am to attend the workshops I previously chose during registration.  The workshops were three hours long. Everyone attended one in the morning and one in the evening each day except on the last day, we were out by 12 noon.. These were top notch workshops given by top notch people in the field. The workshops I attended were: Handling Data from Logic Model to Final Report, Introduction to Economic Evaluation, Effective Evaluation Reporting Techniques, Getting started: Introduction to Evaluation Consulting and last but not least, Assessment and Action Planning for Sustainability. There  were more that I wanted to take especially the one on Media Evaluating but there’s next year. The workshops were geared toward the health industry but could be applied to all industries.

   My favorite instructor was Dr. Gail V. Barrington. She is owner of The Barrington Research Group in Canada. She has over  25 years of experience.  She is a credentialed Evaluator and a certified Management Consultant as well as a certified teacher. She instructs a Master level course on The Evaluation of Health Services and Systems for the Center for Health Studies at Athabasca University.  I took two workshops from her.  The lady is down to earth, swift and a fancy dresser.


Mrs. Barrington is signing her book for me.  “Consulting Start-up and Management.  A guide for Evaluators and Applied Researchers 2012-Sage publishing. It is  also available on Amazon. The book is personable and amazing in details. She shares her invaluable experiences.  If you are interested in being an evaluator, it does not require any particular licenses, you will want to get this book and write your business plan. The book gives you all the information you need to get set up. I loved the “Setting fees” and “How To Get Work Sections.”  Ms. Barrington is married to a retired attorney. She covers “Managing Contracts” and “Managing People” but did not include any sample contracts in her book. She stated that she’s not an attorney but advises that samples of contracts are obtainable through the professional organization by networking with others.”   

Dr. Gail V. Barrington signing a copy of her book for me (Angela Clark-owner of this blog): Consulting Start-Up and Management – A Guide for Evaluators and Applied Researchers.

  Book Cover: Consulting Start-Up and Management: A Guide for evaluators and Applied Researchers.


Let me add one more thing; even though all the workshops were excellent and on a professional level, I really enjoyed the workshop ” An Executive Summary  is Not Enough: Effective Evaluation Reporting Techniques by Kylie Hutchinson from Vancouver, B.C.  She demonstrated many different ways to report evaluation results outside of the Executive Summary. I won’t go into details, you will have to attend her workshops.  Kylie Hutchinson

 I am posting a comedian video she played that is on You Tube-” Life after Death by PowerPoint” by Millian