I completed a seven week gamification course (in my own time) at Gamification Iversity. MOOC’s (Massively Open Online Courses) are free online courses taught by entrepreneurial enterprises and universities. This gamification course was written by Victor Manrique, Isidro Rodrigo, Dr. Oscar Garcia-Panella, emiliano labrador, Andrzej Marczewski, Montecarlo –, Dr. Flavio Escribano, Chris Solarski, Cristina Pagés, and Marta García de Polavieja. Play Jugo and DummyMedia
In reviewing the course, I concluded that the course appealed to all learning styles: somatic (moving and doing), auditory (sound), visual (observing), and intellectual (problem solving and reflection). The course allowed learners to see their progress, which is a desirable element to have in an online course. However, there were some technical difficulties with tracking. I loved the fact that there were short videos in conversational tone and not a lot of reading required except for extra references. The objectives and an outline were clearly stated. The course was designed to include open ended questions and practice exercises with pop quizzes. It was on a learning level for the general public. Social media was incorporated with Google Hangout. Emails were sent out weekly and a certification was available upon completion. There were interviews with industry experts as well as case studies. A first effort was excellent because the information was presented. However, the second time around will be more technically polished. Good job.
I learned the basis of gamification and how to design gamified experiences. The main goal of the course is to understand and master the principals of gamification to design experiences that make things more fun and engaging. The course is for anyone who wants to learn game design. The course analyzed many games and provided a huge amount of resources that I could not find before taking this course.
Here are two short videos by Extra Credit, one was given in the course. 1. Creating Balance and 2. Bad Writing in Video Games. Check out their videos on You Tube and learn about game design – FREE.
I thought it great that a professional designer, Mr. Schell of Schell games said that it is not how many games you play that make you a good designer. It is how many you think about and analyze in a systematic way that will make you a good designer. Many people play over 10,000 hours of games without thinking about the physic or design system behind them. You are encouraged to play and analyze games in this course. I love games and played games I normally would not have played to understand what was intriguing to the many different player types. Some games were simple and additive with no educational value. They were stress relievers like Candy Crush, Pac-Man, or Bejewels. I lean more toward mystery games with videos and clues.
I thought how odd, that gamification principles (with a little modification) are the same used in instructional design. After the course, I walked away thinking that serious games with outcome goals of behavior changes are designed as rapid instructional online design courses with lots of activities and less presentation. Therefore, the systematic set of design is well placed here along with a few gamified models for player types, motivation, and rewards.
Why Gamification? : People want the qualities that games have: engaging and positive feedback. However, to design for gamification, it is best to figure out what is needed to be learned in order to design a successful gamification experience. Games are in all industries: military, government, health, finances, education, business, technical and corporate.
Benefits: The benefit of gamification can be financial gain, more users, engagement in learning or using a product. Games can get people to do things they do not want to do (change a behavior). In this course, the instructors spoke of games that motivated people to clean, save money, and change health habits.
Types of games: Serious games (behavior changing games) , ARG’s (reality games) and Adventure games.
Storytelling: Storytelling in games is discussed in a webinar explored in the model of Joseph Campbell’s “The Hero’s Journey-17 Stages” which was quite fascinating. The main idea I got from it all is that storytelling answers the “Why” of it all and each character has goals. In relation to learning, identify a handful of important points in your game that you need learners to remember and develop stories to illustrate those points.
Three key design factors were discussed by Victor then explored in Octalysus’s Framework presented on You-Kai-Chou’s blog.
1. Collaborative vs. Competitive, 2. Solo vs. Social and 3. Types of rewards (monetary, access next level and recognition).
Octalysus ‘s Framework covers in-depth designs for all four phases of : Discovery, Onboarding, Scaffolding and Endgame for each factor. This model “types of players” are achievers, explorer’s, socializers , and killers. I really liked this framework, it gave the whole design process scalability.
Player types: Richard Bartlet’s player types for gamification was simplified with Marczewski’s Player Types for gamified systems, the Hexad model. In this model there are four intrinsic types and two extrinsic; Achiever, Socialiser, Philanthropist and Free Spirit. They are motivated by Relatedness, Autonomy, Mastery, and Purpose-RAMP. The other two types, whose motivations are a little less black and white are Disruptor and Player.
To create balance is the biggest challenge for game designers. The course explained to create balance you create a system that appeals to the four basic intrinsic motivations and user types. Make it social, make it meaningful and give people some freedom. Then integrate a well thought out reward system (points, badges etc). If you do it this way around, you are creating a system that relies on the rewards to run. That way, you get the intrinsically motivated people and those that are there for rewards. Cheating is minimized by making it less important to cheat.
The Three Stages of Documentation: Concept Paper, Design Document, and Production. Documents were discussed and gave as a reference in the blog article by Tzvi Freeman: Ten Points for a Successful Design Document.
Blogs on game design documents and examples:
Creating a Great Design Document by Tzvi Freeman
Gaming Conventions:from wiki:
Here are a few of the references that were given for further reading:
Business Gamification for Dummies (2013) by Kris Duggan
Loyalty 3.0: How to revolutionize customer and employee engagement with big data and Gamification (2013) by Rajat Paharia